Case Study: Salt-Shark - How we increased sales by 207%
Hi, I’m Taylor Shields, the 21-year-old CEO of Salt-Shark. I’ve always loved everything to do with the ocean—sailing, fishing, you name it.
The idea for Salt-Shark came to me when I saw the damage saltwater was doing to my gear and equipment.
The existing products on the market were either ineffective or too expensive, so I decided to create my own solution.
What started as a personal need has now grown into a comprehensive line of products designed to help anyone dealing with saltwater-related issues.
Product and Market:
What sets Salt-Shark apart in the salt remover market is the simplicity and effectiveness of our products. One 1-liter bottle of our solution offers up to 200 washes, and it’s safe for all sorts of materials.
Whether you’re into sailing, fishing, boating, or any recreational ocean sport, our products are designed to keep your gear in top condition. This idea stemmed from my personal experiences and conversations with other ocean lovers who shared the same frustration with salt buildup and damage.
Sales and Marketing Strategy:
Working with WHYISTHAT has been a game-changer for us.
Their coaching helped us understand our customers better and fine-tune our sales pitch, leading to a….
25% increase in average sales value and a 76% increase in the number of sales.
One of the key improvements has been developing a sales conversation process that focuses on asking the right questions to truly understand customer needs.
This approach has made it easier to show how our products solve their problems, leading to higher closing rates. Additionally, competitor research guided us to position Salt-Shark as a high-quality, cost-effective alternative with a focus on long-term solutions.
Product Development and Packaging:
We’ve also been innovative with our packaging, using practical ideas like buckets, which customers love.
This approach has made our products easier to store and use, boosting sales. Determining the right price points involved extensive market research and testing to ensure we offer good value without compromising on quality.
Challenges and Resilience:
Starting Salt-Shark wasn’t without its challenges. Perfecting the product formula took a lot of testing and feedback, but persistence paid off.
We also faced a significant production delay, but by communicating openly with our customers and working hard to get back on track, we managed to maintain their trust and loyalty.
Working with WHYISTHAT:
The coaching from WHYISTHAT has been instrumental in my growth as a leader and in the success of Salt-Shark.
Their strategies have led to significant business growth,
including a 207% increase in sales
at the latest boat show.
The focus on customer-centric strategies and effective communication has been transformative, helping us build better relationships with our customers and improve our overall approach.
In the coming months, we aim to expand our range of products, enter new global markets, and innovate with sustainable solutions to meet the increasing demand for eco-friendly options.
Our unwavering commitment to anticipating industry trends and prioritizing customer satisfaction will drive our continued success in revolutionizing the salt remover market.
Miami Boatshow and beyond…..
Advice for Entrepreneurs:
To other young entrepreneurs, my advice is to never give up, keep learning, and focus on solving real problems.
Having a support network of mentors and coaches is also crucial. Mentorship and coaching have been essential in my journey, providing valuable guidance and fresh perspectives.
I highly recommend it to anyone starting their own business.
Closing Thoughts:
I’m incredibly grateful for the support from WHYISTHAT and our amazing customers. The journey with Salt-Shark has been challenging but rewarding, and I’m excited about what the future holds. The collaboration with WHYISTHAT has been key to our recent successes and will continue to be a cornerstone of our growth strategy.
